Pay-Per-Click Advertising Connects You with High-Quality Leads
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Why Pay-Per-Click (PPC) Should Be Part of Your Law Practice Marketing Plan
1. Target People Searching for Your Services. 58% of users who search for legal services click on a paid search ad. PPC platforms like Google Ads allow your law firm to target specific keywords, locations, demographics, and even device types to ensure the right audience sees your ads for specific search intent.
2. Advertise for Keywords Related to Your Business. PPC advertising can increase your brand awareness by as much as 80% with the right keywords. Keyword research identifies the most appropriate keywords that align with your law firm’s services. This helps guarantee that you are visible to potential clients.
3. Get in Front of Leads Searching for Your Competitors. The top three PPC ads receive 46% of all clicks. Even if you have a limited budget, you can certainly outrank your competition with the right keywords and ad copy. By targeting specific keywords and locations, you can advantageously position your law firm in the search engine results alongside or more highly ranked than your competition.
How PPC Impacts the Revenue of Your Law Practice
Investing in PPC advertising has become increasingly essential for law firms. It can ensure they can maximize their online presence, attract qualified leads, and increase revenue. In today’s digital age, where potential clients are actively searching for legal services online, PPC ads offer a powerful tool to enhance a law firm’s visibility to a targeted audience.
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Are You New to Pay-Per-Click?
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Advanced PPC Concepts Explained
Importance of Keyword Research
PPC ads rely on keyword research to build effective campaigns. The keywords you choose determine when your ads appear in search results. You can also select keywords to exclude from your campaign so that it doesn’t appear alongside irrelevant keywords.
PPC Landing Pages Are Key
Your PPC ads need more than a compelling headline to be effective. The most crucial step to your advertising campaign is creating a landing page that encourages movement down your sales funnel.
At 714Web, our PPC specialists can help you link your ads to custom landing pages. These pages use compelling offers to push your leads toward conversion.
Writing Impactful Ad Copy
PPC ads require compelling headlines and ad copy to appeal to users. These ads should be concise and clear while incorporating relevant keywords you want to rank for. Use strong, action-oriented language and highlight unique selling points to stand out from other law firms.
Defining Your Campaign Goals
Before you start your PPC campaign, you must set a goal for the campaign. This goal will ensure you identify and reach your desired audience, stay within your budget, and track the performance of your ads over time. Some example goals include increasing website traffic, generating leads, boosting conversions, and raising brand awareness.
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Take advantage of 714WEB’s intimate knowledge of Google Ads AI, Ads Portal, and direct response marketing techniques to get more leads from qualified potential clients.
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FAQs
PPC ads are used by businesses of all sizes and budgets. They can also be used across a variety of search engines and social media platforms. This helps you reach potential clients wherever they spend the most time online.
In general, PPC ads are known for having a good return on investment. On average, businesses make two dollars for every dollar spent on PPC advertising. This comes from improving brand awareness, increasing website traffic, and having the potential for repeat clients.
The answer to this is not one or the other. SEO and PPC are both important to include in a marketing strategy. PPC ads often work better to generate leads and website traffic in the short-term. SEO, on the other hand, pays off in the long-run and is usually more cost-effective.
A well-rounded marketing plan should incorporate both strategies because the cost per click will often lower with a unified SEO/PPC strategy.
Whether you’re just starting out with PPC ads or looking to enhance your existing strategy, our team at 714Web is here to assist you. We work with law firms at all stages of the process. Whether you have no PPC in place or require a little fine-tuning to move your business forward, our team can help.
Get in touch with us today to discuss your specific needs and build a PPC advertising strategy for your law firm.